The impacts of the COVID-19 pandemic on the economic, business, and personal activities of the world have been unlike anything seen in modern times. The implications for small-businesses have been particularly impactful – and at times ambiguous. For small businesses, weathering the storm has been difficult but, entrepreneurs being scrappy as resourceful as they are, many have found ways to make do and keep their doors open. Others have had to make the difficult decision to close up shop until the end of this ordeal. Regardless, one question has remained for everyone: how long?